JHWFF Film Trailers - Powered by Footage Search

Title:
Think Beyond Plastics, Dirty Secrets

Finalist Categories:
360 Campaign

Film ID:
9382

Series:

Production Details:
National Geographic Television & Sea Studios Foundation

Film Length:
n/a

Synopsis:
Following the success of the Dirty Secrets on PBS, Sea Studios Foundation launched an integrated media campaign to capture public interest and inspire people to take action. The campaign encourage people to reduce their use of plastics and demand enhanced producer responsibility, and encourages manufacturers to curb their production of non-biodegradable plastic items. The campaign package includes a just-completed Film Festival focusing on plastics, a Facebook cause StopTrashingTheOcean with over 22,000 members, a Facebook cause DropThePlasticBag with over 130,000 members, GreatGarbagePatch.org--a web-based portal, DropThePlasticBag.org--a web-based portal, iTunes webisodes that became top performers, and a viral video featuring Edward Norton encouraging people to “bring your own bag,” which continues to circulate online, getting over 100,000 downloads.

URL:
www.ThinkBeyondPlastics.org

Title:	Think Beyond Plastics, Dirty Secrets
Finalist Categories:	360 Campaign
Film ID:	9382
Series:
Production Details:	National Geographic Television & Sea Studios Foundation
Film Length:	n/a
Synopsis:	Following the success of the Dirty Secrets on PBS, Sea Studios Foundation launched an integrated media campaign to capture public interest and inspire people to take action. The campaign encourage people to reduce their use of plastics and demand enhanced producer responsibility, and encourages manufacturers to curb their production of non-biodegradable plastic items. The campaign package includes a just-completed Film Festival focusing on plastics, a Facebook cause StopTrashingTheOcean with over 22,000 members, a Facebook cause DropThePlasticBag with over 130,000 members, GreatGarbagePatch.org--a web-based portal, DropThePlasticBag.org--a web-based portal, iTunes webisodes that became top performers, and a viral video featuring Edward Norton encouraging people to “bring your own bag,” which continues to circulate online, getting over 100,000 downloads.
URL:	www.ThinkBeyondPlastics.org